Shoe Shampoo FAQ

Based on our customers' average usage, it typically lasts about 6 months to 1 year.

We're often asked "How many pairs can I wash?" but since most people clean spots rather than entire shoes, usage period is a more accurate answer.

For reference, each pump dispenses 0.8ml. For example, if you use 8 pumps per shoe, both shoes would use 12.8ml.

With 200ml per bottle, you can wash approximately 16 pairs. At ¥2,200 per bottle, that's only ¥138 per pair.

Honestly, it's difficult to say without seeing the actual stains.

If you're unsure, feel free to send us a photo — it helps us assess the situation more accurately.

Everyone perceives "dirt" differently. Some people notice even slight marks, while others don't mind wear after extended use.

One thing is certain: shoes are made from materials similar to clothing. We wash clothes after a single wear, but it's not uncommon to go a whole year without washing shoes.

Just like it's hard to remove stains from clothes worn daily for a year, shoe dirt becomes harder to remove as it accumulates. Early cleaning is key.

For example, a day's worth of dirt can often be wiped away easily, but a year's worth requires much more effort. Regular maintenance keeps your shoes looking their best.

For first-time buyers, we recommend the Premium Shoe Shampoo Starter Kit. The included wash brush delivers excellent cleaning power with a cute, easy-to-use design — it's a product we're truly proud of. The OTOMEYURI fragrance is our most popular.

Please see the ingredients explanation page for details.

ROSY LILY shoe shampoo allows for very quick and easy cleaning, but the time needed depends on the shoe material, degree of dirt, whether you're cleaning the whole shoe or just spots, and your experience. As a reference, for light dirt on synthetic leather shoes, you can clean a pair in about 2-3 minutes.

Drying time varies depending on the shoe material, usage conditions, temperature, and humidity, so it's difficult to give an exact answer. For reference, synthetic leather products require almost no drying time. Other materials may need about 6 hours to dry comfortably.

If you quickly wash your favorite shoes when you get home, they should be ready to wear comfortably the next day.

We've prepared a guide organized by shoe material with key washing instructions for your reference.

View the washing guide →

Please avoid using on materials that discolor when wet, or water-sensitive materials such as wool, silk, and linen. It can be used on genuine leather and suede.

Some materials may stain, discolor, or fade. Do not use on dyed materials or anything that changes color on contact with water. Always test in an inconspicuous area first.

It can be used on any shoes unless the manufacturer specifically prohibits washing.

Whether you can maintain expensive shoes is understandably a big concern. However, as luxury brands demonstrate, the price of shoes doesn't necessarily determine their material.

The washing method depends on the shoe material, not the price. Please check the material of your shoes. ROSY LILY can be used on almost all materials except where the manufacturer prohibits washing.

Some materials may stain, discolor, or fade. Do not use on dyed materials or anything that changes color on contact with water. Always test in an inconspicuous area first.

ROSY LILY shoe shampoo is designed for cleaning the outside of shoes. When cleaning the inside, rinsing is required.

For easy inside cleaning without rinsing, ROSY LILY offers a deodorizing powder. Unlike regular deodorizers, this powder works by directly removing odor-causing bacteria. Simply sprinkle the powder inside your shoes and wear them as usual. This simple step delivers remarkable deodorizing results.

This is difficult to answer precisely as it varies by shoe type, size, and degree of dirt. Water-resistant materials like synthetic leather require very little product. Absorbent materials like mesh and suede need more product to achieve proper lathering. We recommend adjusting the amount while checking the foam level.

Each pump dispenses 0.8ml. For example, using 8 generous pumps per shoe means 12.8ml for both shoes. With 200ml per bottle, you can wash approximately 16 pairs. At ¥2,200 per bottle, that's only ¥138 per pair.

Yes, refills are available at 50% off the bottle price.

• pH LevelNeutral
• Net Volume200ml
• Made inJapan
• IngredientsSurfactant (1%) (Alkyl Glucoside), Stabilizer, Fragrance

Orders ship within 1 business day after payment confirmation. Orders placed before 3:00 PM on weekdays ship the same day, so delivery can be as fast as the next day!

Returns are accepted within 30 days. For returns due to personal preference, please ship at your own expense. For defective items, please contact us through our inquiry form and we'll process your refund immediately.