You’ll be amazed
ROSY LILY Premium Shoe Shampoo
数量限定の香り発売中
Have you already had a chance to try it?
It has a nice scent and you can clean shoes surprisingly easily.
Just wipe with a dry towel. No rinsing!
ROSY LILY is a no-rinse shoe shampoo.
It only needs to be towel-dried, no rinse required. So you can wash and dry it very easily, casually, and quickly. Moreover, it has an amazingly good scent.
The key to keeping shoes clean is to wash them as soon as they get dirty.
However, that is difficult. But what if it could be washed easily?
With the convenience of no need to rinse, and the fun of fragrance,it makes shoe washing more accessible.
The reason for choosing ROSY LILY
So surprising that it takes your breath away
You can wash it with a nice fragrance.
A promise of a wonderful fragrance experience with five carefully selected scents. Only ROSY LIILY lets you choose the fragrance.
In more detail
An amazing sensory experience.
春の数量限定の香り。発売中です。
A new concept of washing with foam. Be freed from the hassle of washing shoes with overwhelming time-saving.
Shoe Shampoo was first developed by ROSY LILY in 2020.
AKANE
2021/08/09
The shoes are now so clean that I thought they were different ones. I'm glad I can take care of them such easily. Thank you!
Customer
2021/06/07
I was so surprised that stains could be removed such easily without water.I used to feel reluctant to take my sneakers out to laundry so it simply feels great to clean my shoes at home such easily. It used to be a dilemma that the shoes are dirty but it takes time to wash…so now, it’s a rebirth for all my sneakers!
TOMOKO
2021/06/22
I was half in doubt at first (sorry but it's true!) but in just 5 seconds, I was so surprised to find out that it smelled so great!
RIE
2021/07/03
I wasn't sure, but when I tried, I couldn't help to scream out loud, "Wow, it's so clean!" I was so impressed! :) The washing process was so much fun!
Customer
2021/07/16
I was sooooo amazed. The persistent stains were all removed, and in just 10 minutes of brushing, my shoes looked as good as a new pair!
TOMOHARU
2021-11-04
I was so surprised that it could even clean the suedes! It was not a single time but three times that I could see the cleaning result but my shoes are now perfectly clean!
TAKAHASHI
2021/02/25
The green color's back!I wondered if it would discolor after washing but it didn't! It's like a rebirth for my shoes. I'm so satisfied.
KOMI
2021/06/15
I came to know this product on Instagram.I was half in doubt when I clicked the purchase button but it was wonderful! It’s a powerful cleaner! Honestly shoe-washing was torture but with this, it’s easy breezy. Nothing could stop me from using this.
AI
2021/03/14
I tried it immediately after my purchase and it worked well! It’s great in the way that it saves my time!! :) It’s also a nice present for friends, too!
KANAKO
2022/06/07
I just love this thing so I have already bought a refill!It dries easily after cleaning so I can wash my shoes right before putting them on and heading out. It’s amazing. It works on all shoes from adult shoes to kids’ spikes! I love it.
MONAMI
2022/05/2
This item simply lowers the bar of shoe-washing!And the tiny little bottle looks so lovely! :) I am so looking forward to the new fragrances! :)
AYA
2021/10/30
I didn’t have high expectations at first because I didn’t notice any dramatic changes in the before-and-after photos I saw on Instagram. However, after actually using it,I was amazed at how clean it got.
FAQ
＼公式限定クーポン配布中／
初回購入の方限定で20% OFFになるお得なクーポンを期間限定で配布してます！この機会にぜひ20% OFFクーポンをご利用ください。下記のクーポンコードをコピーして決済前に使用していただくと、合計金額から20%が割引となります！
・初回購入の方限定のクーポンとなります。
・公式サイト限定のクーポンとなります。
・おひとり様一回限りとなります。
・Amazon店では使用できません。
・楽天市場店では使用できません。
・下記のクーポンコードをコピーして決済前に適応してください。
Point
01
Surprising simplicity.
"Ah, I have to wash my shoes,"and,
whenever you feel like to wash your shoes.
Point
02
Can wash various things.
Not only sneakers, but also pumps and leather shoes.
Of course, from faux leather,genuine leather, suede,canvas, mesh fabric, to enamel materials. You can wash shoes of various materials.ムートンブーツや、バッグや財布も洗えます。
If the video stops, tap it to play again!
Point
03
The secret of stain removal is
There is a brush and ingredient formulation.
There are many types of brushes, and designs are required according to their uses. ROSY LILY's shoe shampoo brush was designed to be compact to fit in the palm of your hand, with a cute and easy-to-use shape in mind.
Six specially selected ingredients
Kind to both the material of the shoes and the environment
ROSY LILY's shoe shampoo, with 6 ingredients working together, can exhibit high cleaning power, allowing it to keep various types of shoes clean.
The characteristic of this product is that it thoroughly removes dirt from sneakers, boots, sports shoes, etc., and is gentle on both the material of the shoes and the environment. From now on, I will introduce the function of each ingredient in detail.
Six components work together.
This is a plant-derived, highly biodegradable component. While minimizing environmental impact, it effectively removes oil and mud stains, protects the material of the shoes, and prevents drying.
Furthermore, by using a no-rinse design and environmentally friendly ingredients, we are balancing cleanliness with sustainability.
ROSY LILY's products are not made with the premise of being mass-produced with cheap ingredients. This would be understood if you compare the ingredients.
Only ROSY LILY does it to this extent.I take pride in saying that. Because the cost is too high...
Please feel free to compare. The ingredients, formula, scent, lineup, cost-performance, you should be surprised at how different they are in all aspects.
Point
04
"Like a fragrance"
There are five classic scents to choose from.
「The scent of ROSY LILY, which is being talked about as if it's like a fragrance.In addition to the five standard scents of maiden lily, princess lily, tea, spa, and forest, we also offer a fragrance-free option.
We plan limited quantity scents for each season, and they will be discontinued as soon as they run out.
Features of fragrance
Fragrance Map
"Let's wash with a nice scent."
Enjoy the fun that is fragrant in this very moment.
The scent of ROSY LILY is designed to be noticeable only while washing. After cleaning, the fragrance quickly dissipates and doesn't linger. This is designed for you to enjoy the time of washing.
The thing that ROSY LILY is most particular about is "fragrance".Why are you extremely particular about fragrance? There's a reason for it.
There are many powerful detergents in the world. However, such products can be difficult to handle, or washing can be very challenging. Or the design is not excellent.
Can those products be used continuously? Wouldn't it be more bothersome than having clean shoes?
"You can wash it without rinsing."
This has greatly lowered the barrier to my work. However, it is still insufficient to make it a habit.That is "fun."
A very good scent has the power to make you want to smell it over and over again.
If during work, one's heart is filled with a pleasant scent, they will be attracted to that pleasant scent and want to use it again. I wanted to create a product that would make people feel this way.
"Things that can become a habit"
I think it's very difficult to make it a habit.So, what is the reason why we can't make it a habit in the opposite way? Probably, to put it simply, it's because it's "boring". Or isn't it because it has become "a task"?
No matter how strong, no matter how cheap, if you stop washing,if it doesn't become a habit, your shoes will stay dirty.
Not just once, not just for the first time, but in order to make it a habitand to always keep you beautiful, ROSY LILY's products aremeticulously crafted in every aspect,including design, scent, and product lineup, while naturally possessing powerful cleansing properties.
"Make shoe cleaning a habit with ease and fun."
The convenience of not having to rinseand thepleasure of a very good scent allowsyou to make shoe washing a habit without feeling stress. Such feelings are incorporated in our brand message.
Representative's Monologue
In addition to the five types of scents you can choose from now, we are also planning to regularly release a limited quantity of special scents.
The process of creating a scent involves not only the cost of the raw materials for the fragrance, but also the cost of the perfumer's work in blending the fragrance.
Preparing a variety of scents costs far more than you might imagine.Only ROSY LILY would go through such trouble, but we managed to make it happen by begging the production factory.
Because, don't you want to find your favorite scent, venture into new scents, and change it according to your mood of the day?
If you do something while surrounded by your favorite aroma, like using your favorite aromatherapy, even the boring time of shoe cleaning will surely become fun.
I want you to wash my shoes while thinking in your mind,"Hmm, good scent."That is my wish.
4 years have passed since 2020 and it's the 5th year
HISTORY
ROSY LILY
ROSY LILY is in its fifth year of operation.
The brand that created "Shoe Shampoo".
ROSY LILY is a brand that plans and develops shoe care products for women, under the concept of "changing your footing changes your heart." We launched our brand in 2019 andcreated a new category and term "Shoe Shampoo", which is about washing shoes with foam for the first time.
Received a lot of support.
Introduced in various media such as magazines and TV.
Our very unique shoe shampoo has received a lot of support and has been introduced in various media. Due to rights issues, we cannot provide images, but it was introduced on various TV programs, such as "Hirunandesu!".
First exhibition at Big Sight
More than 500 samples are out of stock.
The first exhibition at Big Sight, where we prepared a washing station where shoes could be cleaned on the spot, was a great success. Many people got to experience the quality of our products.
You can also buy it at the store.
On sale at LOFT, Hands, Ainz, Incube, Yodobashi, etc.
*Some stores do not carry the product.
店舗でも購入可能です。
LOFT、ハンズ、アインズ、ハンプティダンプティ、インキューブでお取り扱いがございます。すぐに欲しい方は店頭での購入もご検討ください。（一部取り扱いがない店舗あり）
Review Summary
Check the points of concern!
ROSY LILY has sold a total of 160,000 units since its launch in 2020, and has already received 4,828 reviews (as of January 14, 2025).
There are so many reviews that it would be difficult to check them one by one, so I categorized them by topic. Please check the topics you are interested in and use them to solve your concerns and questions.
Check the necessary reviews.