Clean Shoes. No Hassle.
ROSY LILY Starter Kit
Official online exclusive — 7-piece set now available.
Tried it yet? It’s refreshingly simple.
Enjoy a fresh scent while you clean—
Just towel dry. No rinsing needed.
ROSY LILY is a rinse-free shoe shampoo.
No rinsing required—just towel dry.
It’s quick, easy, and leaves your shoes clean with a fresh, subtle scent.
The key to keeping your shoes in great condition? Clean them as soon as they get dirty.
We know that's easier said than done.
That’s why we created ROSY LILY: a simple, time-saving solution to everyday shoe care.
Skeptical at first, but the result amazed me.
Didn’t expect it to work this well—my shoes turned bright white!
Honestly surprised. So easy to use and very effective—will repurchase!
I was skeptical, but it removed more dirt than I imagined. Very impressed.
Even stains I couldn’t remove with detergent and scrubbing came off cleanly.
Tried it out with low expectations—turned out super clean and effortless. I’ll definitely buy again.
Didn’t think it’d work this well. Not brand-new level, but I’m satisfied.
Used it after reading reviews—it really does make shoes visibly whiter. Love the scent too!
Didn’t take much time and my shoes looked brand new. Told my friends immediately!
Super clean results! So glad I bought it. Will definitely reorder when I run out.
Even the white rubber part came clean easily. My suede shoes regained their color too.
I was blown away—before and after looks totally different. Absolutely worth trying.
Even the sole came out super clean. I’ll recommend it to friends—and try more scents too!
Really powerful cleaning. No more scrubbing—this made shoe care stress-free.
Smells amazing, and I was surprised how easily the dust came off!
Cleaned better than expected.
Very useful for spot cleaning specific stains.
Just a quick scrub and wipe—it’s that easy. The scent is refreshing too!
My shoes look much cleaner now.
Maintenance is so easy with this!
Bought this as a gift for my teacher—they loved it!
Easy to use and very effective.
No water needed—super convenient! Cleans better than I expected.
Way easier than I thought, and works really well!
Very user-friendly and practical to use.
Can’t live without it. I’ll definitely repurchase 😊
Great for shoes I can’t usually wash, like Stan Smiths.
Super clean and easy—definitely recommending this!
The sole stains came off completely.
I was about to replace my shoes, but this made them look new!
Got rid of the dirt really well—very satisfied.
Love how easy and even fun it is to clean shoes now!
Super satisfied. I don’t worry about my white shoes anymore.
So clean—and the scent is great! Definitely repurchasing.
Incredibly clean results, and so easy to use. I was amazed!
Even my sheepskin boots were easy to clean—without soaking them.
Washes easily and looks just as clean as I expected. Highly recommended!
No rinsing, no drying time—so convenient and quick!
Shoe cleaning used to be a hassle. This makes it so easy. Impressive power!
My child’s dirty shoes get clean in minutes. So useful!
Mud-covered shoes came out clean—just wipe and done. Super easy!
A beautifully subtle scent experience.
Our limited summer edition fragrances are now available.
Elegant & Floral: HIMESAYURI
A refined lily fragrance with the feeling of being wrapped in a fresh bouquet.
Soft and delicate—perfect for those who prefer a lighter scent.
FAQ
Think about it: When did you last give your shoes a proper clean?
We all remember scrubbing our shoes when we were younger, right? But as adults, it just feels like too much effort. The messy rinsing, the endless drying time – it's enough to make anyone give up. So, do we simply stop washing our shoes and toss them when they're past their prime?
Deep down, we know that's not ideal.
You cherish your favorite shoes, and you want them to stay beautiful for a long time. Discarding them feels wasteful, both for your wallet and the planet. You might not feel bad about it, but you certainly don't feel good about it either.
The truth is, we've always wanted an easier way to care for our shoes.
Enter ROSY LILY: your rinse-free shoe shampoo. No rinsing needed, just a quick towel dry. It's truly effortless, allowing you to clean and dry your shoes quickly and conveniently, whenever you need.
CONCEPT
Change starts from the ground up.
ROSY LILY is a premium shoe shampoo designed for women—no rinsing needed, just wipe to clean. It’s effortless, fast, and refreshingly simple.
Still holding onto shoes you wish you could clean?
With ROSY LILY, shoe care becomes part of your lifestyle—easy, satisfying, and something to look forward to.
Keep your shoes clean. Feel good from the ground up.
Point.2
Crafted for a Mood-Lifting Fragrance Experience
At ROSY LILY, we believe that scent can uplift and restore.
That’s why our signature fragrances are designed to be both comforting and elegant—formulated around the soft sweetness and refined floral notes of lily, often found in bouquet arrangements.
A scent you’ll want to return to—every time you clean.
I used to fully wash my kids' muddy shoes at daycare, but after trying this, they looked brand new—I was amazed! It doesn’t require a thorough wash, so I can send them back to daycare the next day. Plus, it’s gentle on the material. Highly recommend!◎
My daughter’s favourite sneakers are suede, so I hesitated to rinse them with water after they got muddy. But using this brought their colour back to life! My daughter loves them again.
My son’s boots were covered in mud, but just a bit of foam and a gentle scrub had them spotless! After using detergent and rinsing before, they left water stains. This never happens, and they come out beautifully clean. Plus, the scent is lovely!
Even my child’s mud-covered shoes are clean in under 3 minutes, and there’s no need to dry them. It’s such a relief! I’ll definitely keep using this.
My kids’ shoes get dirty so quickly, but this product cleans them right away and leaves a nice scent. I actually look forward to cleaning them. Shoes that smell good lift my mood, so I’m planning to gift this to my friends!
Cleaning shoes has become so easy! I can quickly freshen them up whenever I notice dirt, and since there’s no rinsing, it’s super convenient. My kids’ shoes look good in just 3 minutes! I’m about to run out, so I’ll be ordering more soon.
I was skeptical at first, but it cleans incredibly well—I was surprised! Saving drying time is the best part. My kid keeps getting shoes dirty at daycare, so I’ll definitely be repurchasing.
I had been neglecting my child’s sneakers for so long, but this caught my eye with its great scent and easy foam-and-wipe method. After using, the colours popped like new, and I was amazed. It’s so simple to maintain that I’ll be cleaning more often!
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